Comfort is 100% KING when it comes to women’s sport apparel. After spending a whole lotta money over the years and not getting a lot of comfortable joy in the saddle as a cyclist; I started LUPA in 2020 to design women’s sport apparel without compromising on comfort or performance that:
- flatters and accentuates our beautiful & strong bodies;
- is contemporary; and
- unites our awesome community of unstoppable women.
I’ve chosen our manufacturing partners with great care after many thousands of km’s of cycling in almost everything independently on the market. I aim to make the most comfortable, technological advanced, high quality performance women’s sport apparel you will ever own. Our designs are by women for women, our range tailored entirely to women’s anatomical shape, and most importantly is loved by hundreds of women worldwide (and growing everyday!!).
I’m passionate about women reaching their best in their sport pursuits – no matter your age, your ability or your goals; you deserve to strive to reach whatever you dream in the sports you love. From starting our LUPA Race Crew Community, the Aloha Initiative and finding partnerships & collaborations with like-minded businesses that want to see women reach their potential – I will always support our community strive to reach your goals in comfort. I’m always cheering for you and plan to be here for a long time to come! I know you’ll love your LUPA Apparel; but I hope you love being a part of our unique LUPA community of wonderfully encouraging & inspirational women.
x Marcel
(Founder and Director LUPA Cycling Limited)
